Get to Know Us

Rich Goeldner ASA, CBA, CVA

Tel: 888-212-0495 ext. 103
direct: 813-361-1382



  • 25+ years valuation experience

  • Qualified Testifying Expert

  • Accredited Senior Appraiser (ASA)

  • Certified Business Appraiser (CBA)

  • Certified Valuation Analyst (CVA)

  • B.S. Finance

  • Masters in Business Administration

"Whether I’m evaluating an offer or providing a business valuation, I enjoy helping business owners make an informed decision."

Rich has provided business valuations on a full-time basis since 1992.  He has performed over 600 business appraisals and specializes in the appraisal of privately-held companies and intangible assets. He has provided business appraisal services for Fortune 500 companies, family businesses, middle-market companies, private equity firms, as well as M&A firms and the Internal Revenue Service.
He has provided
business valuation services for exit planning, acquisitions & divestitures, family wealth planning, financial reporting, ESOP compliance, stockholder disputes and marital dissolution. He has appraised closely-held common and preferred stock, business assets in aggregate, intangible assets, stock options and warrants, Rule 144 restricted stock, illiquid debt instruments, general and limited partnership interests. Rich has also provided fairness and solvency opinions in connection with mergers and acquisitions, as well as asset impairment studies. 

Rich has business valuation experience in a broad range of industries, from early-stage biotechnology and software technologies to industrial manufacturing, distribution, retail and e-commerce. He has testified as an expert witness in business valuation matters involving shareholder disputes and divorce.

Tweets by @fva_Rich

Certifications & Education

Accredited Senior Appraiser (ASA) in Business Valuation - American Society of Appraisers

Certified Business Appraiser (CBA) - Institute of Business Appraisers (IBA)

Certified Valuation Analyst (CVA) - National Association of Certified Valuators & Analysts (NACVA)

Bachelor of Science Degree in Finance - Florida State University

MBA - University of North Florida


Before co-forming FairValue Advisors, Rich was the Managing Director of Valmark Appraisal. Previously, Rich was the Florida Director of Financial Valuation for Marshall & Stevens.  His valuation career has also included valuation management positions with BDO Seidman, Arthur Andersen, as well as regional valuation firms.

Professional Involvement

Rich has been a guest speaker regarding business valuation topics for the Florida Institute of Certified Public Accountants, the Financial Planning Association, WSBR Talk Radio, the National Center for Employee Ownership, Emory University, the SBDC at the University of North Florida, the College of Coastal Georgia, the American Society of Appraisers, the Institute of Business Appraisers, and regional accounting firms. Rich will be presenting at the NACVA's 2020 Business Valuation and Financial Litigations Super Conference.

His writings on business valuation issues have been published in local business journals including the Jacksonville Business Journal and the Atlanta Small Business Monthly. Rich has been published in the Business Valuation Review, and cited in business valuation textbooks and courses. Topics have included: Preparing to Sell a Business, Bridging the Gap Between Public & Private Market Multiples, Understanding the Value of Your Business, Applying a Fundamental Discount, and Evaluating Your Business Model.

Rich has mentored CBA candidates through the IBA Mentor Program, taught business valuation courses for the ASA, and has served on both the ASA’s International Board of Examiners and the IBA’s Qualifications Review Committee.  Rich currently serves on the  Editorial Board  of The Value Examiner, published by the National Association of Certified Valuation Analysts. Rich is a Tampa member of the Association for Corporate Growth and serves on the Economics Advisory Council for the Collin College of Business at the University of North Florida in Jacksonville.

Atlanta:  The Pinnacle Building, 3455 Peachtree Rd NE, Suite 500, Atlanta, Georgia 30326 

Coastal Georgia: 301 Sea Island Road, Suite 6, St. Simons Island, Georgia 31522

Jacksonville: 4651 Salisbury Road, Suite 400, Jacksonville, Florida 32256

Orlando: Bank of America Plaza, 300 South Orange Avenue, Suite 1000, Orlando, Florida 32801

Tampa: 610 S. Albany Avenue, Tampa, Florida 33606

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