Get to Know Us

Rich Goeldner ASA, CBA, CVA

Tel: 888-212-0495 ext. 103
direct: 813-361-1382


  • 25+ years valuation experience

  • Qualified Testifying Expert

  • Accredited Senior Appraiser (ASA)

  • Certified Business Appraiser (CBA)

  • Certified Valuation Analyst (CVA)

  • B.S. Finance

  • Masters in Business Administration

"Whether I’m evaluating an offer or providing a business valuation, I enjoy helping business owners make an informed decision."

Tweets by @fva_Rich


Rich has provided business valuations on a full-time basis since 1992.  He specializes in the appraisal of privately-held companies and intangible assets. He has provided business appraisals for Fortune 500 companies, family businesses, middle-market companies, private equity firms, as well as M&A firms and the Internal Revenue Service.
He has provided business valuation services for exit planning, acquisitions & divestitures, family wealth planning, financial reporting, ESOP compliance, stockholder disputes and marital dissolution. He has appraised closely-held common and preferred stock, business assets in aggregate, intangible assets, stock options and warrants, Rule 144 restricted stock, illiquid debt instruments, general and limited partnership interests. Rich has also provided fairness and solvency opinions in connection with mergers and acquisitions, as well as asset impairment studies. 

Rich has business valuation experience in a broad range of industries, from early-stage biotechnology and software technologies to industrial manufacturing, distribution, retail and e-commerce. He has testified as an expert witness in business valuation matters involving shareholder disputes and divorce.

With a primary interest in providing business appraisals for exit and succession planning, Rich enjoys helping stakeholders make an informed decision about business value. Rich primarily provides business valuations in Florida, Georgia and South Carolina, particularly in the Tampa Bay area, I4 Corridor, Jacksonville, and the coastal communities. 

Certifications & Education

Accredited Senior Appraiser (ASA) in Business Valuation - American Society of Appraisers

Certified Business Appraiser (CBA) - Institute of Business Appraisers (IBA)

Certified Valuation Analyst (CVA) - National Association of Certified Valuators & Analysts (NACVA)

Bachelor of Science Degree in Finance - Florida State University

MBA - University of North Florida


Before co-forming FairValue Advisors, Rich was the Managing Director of Valmark Appraisal. Previously, Rich was the Florida Director of Financial Valuation for Marshall & Stevens.  His valuation career has also included valuation management positions with BDO Seidman, Arthur Andersen, as well as regional valuation firms.

Professional Involvement

Rich has been a guest speaker regarding business valuation topics for the Florida Institute of Certified Public Accountants, the Financial Planning Association, WSBR Talk Radio, the National Center for Employee Ownership, Emory University, the SBDC at the University of North Florida, the College of Coastal Georgia, the American Society of Appraisers, the Institute of Business Appraisers, and regional accounting firms.
His writings on business valuation issues have been published in local business journals and the Business Valuation Review, and cited in valuation textbooks and courses. Topics have included: Preparing to Sell a Business, Bridging the Gap Between Public & Private Market Multiples, Understanding the Value of Your Business, Applying a Fundamental Discount, and Evaluating Your Business Model.
Rich has mentored CBA candidates through the IBA Mentor Program, taught business valuation courses for the ASA, and has served on both the ASA’s International Board of Examiners and the IBA’s Qualifications Review Committee.  Rich currently serves on the Editorial Board of The Value Examiner, published by the National Association of Certified Valuation Analysts.

Locations:  Atlanta  |  Jacksonville  |  Orlando  |  St. Simons Isl.  |  Tampa

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