Get to Know Us

Kevin Couillard ASA, CFA


Tel: 888-212-0495 ext. 102

Direct: 678-291-9512


"Each of our valuations is grounded in market evidence, incorporating expected trends."


Beginning in 1988, Kevin has deep business/intangible asset valuation and litigation consulting experience, including unique capabilities with complex capital structures. He has been qualified as a testifying expert on valuation matters and commercial damages in various U.S. Federal and State courts and alternative resolution panels. Kevin has provided expert opinions on damages, diminution of value, lost profits, and lost goodwill.

Kevin has appraised hundreds of closely-held businesses in a broad range of industries. He has provided valuation advisory services for financial reporting, mergers & acquisitions, gift and estate tax planning and reporting, state tax planning and reporting, divorce, bankruptcy/fraudulent conveyance, employee stock ownership plans, recapitalizations, management buyouts, dissenting shareholder disputes, lost profits and buy-sell agreements. 

His appraisal experience includes the valuation of business enterprises, common stock, preferred stock, general and limited partnership interests, limited liability company interests, debt and note issues, accounts receivable, and other various assets. Kevin has also appraised a broad range of intangible assets including patents, trademarks, trade names, proprietary technology, non-competition agreements, assembled workforce, going concern value, goodwill, software, mortgage servicing rights, provider and supplier contracts, and customer lists for various purposes.

Kevin has been qualified as a testifying expert on valuation matters and commercial damages in various U.S. Federal and State courts and alternative resolution panels.

Certifications & Education

Accredited Senior Appraiser (ASA) in Business Valuation – American Society of Appraisers

Chartered Financial Analyst (CFA) – CFA Institute

Bachelor’s Degree in Chemical Engineering – Georgia Institute of Technology

MBA in Finance – Georgia State University


Before co-forming FairValue Advisors, Kevin was President of Valuation Strategy Associates, Inc. based in Atlanta, Georgia. Kevin’s extensive appraisal career has included valuation management positions with Price Waterhouse, KPMG Peat Marwick and BDO Seidman.

Prior to entering the valuation field, he provided financial planning and analysis for Rollins, Inc. and held a textile manufacturing management position at Milliken and Company.

Professional Involvement

Kevin has been a guest speaker and lecturer on business valuation topics for many professional and trade organizations, including the Center for Advanced Valuation Studies (CAVS), the National Business Institute, the Bellsouth Executive MBA Program, Kennesaw State University Executive MBA Program, Georgia Society of CPA’s, The University of North Alabama, The Institute of Industrial Engineers, and Northwestern Mutual Life Insurance Company.

Kevin has previously served as the President of the Atlanta Chapter of the American Society of Appraisers. He has co-developed and teaches courses on Real Options, Binomial Modeling & Simulation for the American Society of Appraisers and the Canadian Institute of Chartered Business Valuators.